1) As your guide, I do not tell people what NSNF program to do or how to do it. Because living a NO SUGAR NO FLOUR (NSNF) Life is not "one size fits all", each person who joins the Challenge comes into it with their own plan, program, or idea of what they are choosing to do. While I will provide massive amounts of guidance and tools to help Challengers start to heal their relationship with food and with themselves, I do not tell people which NSNF program to follow or how to follow it, especially when it comes to specific plans and programs.

If you are looking for a "Do exactly this and you will lose XYZ pounds in one month" this is not the Challenge for you.

If you are looking for real life, applicable tools to add to your toolbelt to aid in your learning, growth, and healing on the health journey YOU are on, then this Challenge may be exactly what you need to break free from some of the diet mentality that could be holding you back from getting the results you deeply desire.

2) IMPORTANT: This is not a Bright Line Eating (BLE)-sanctioned, nor BLE Corporate-supported group. I do not work for, nor do I represent, BLE. While I initially lost my weight doing BLE, I do not consider myself a "BLEer". If you are looking for a BLE-only group, this may not be the Challenge for you.

I will be sharing the tips, tools, and teachings which have helped me release over 90 pounds in a year.

Everything I guide you through can be used for ANY program - whether it's keto, intermittent fasting, Weight Watchers, etc. You DO NOT have to do BLE to be in this group or part of this challenge.

In fact, we encourage all participants to use "neutral language" so everyone feels supported no matter what program or plan they are choosing to do. The goal is to learn from each other and support each other as we pave the way on our own journey to our healthiest self.  

3) This is a no guilt, no shame, no negativity, no policing, and no drama group. This is not a victim space. This is an empowered space. 

If you believe you are powerless over food, this is NOT the Challenge for you.

We are going to work hard throughout this Challenge to release ourselves from negativity, shame, and guilt. Anyone choosing to cast their issues onto others won't be a good fit for what this Challenge stands for. We are here to support and encourage - not shame - ourselves or anyone else. As shared above, we are all on our own NSNF journey.

If drama or policing others is your typical MO, this isn't the group for you. 

4) Any recipes that are shared must be no sugar and no flour. We work to stay away from recipes with sugar or flour substitutes as well, knowing that if we are using things like Stevia or Monk Fruit or XYZ, we can add those ourselves without making them a part of the shared recipe. If you have questions on this, let me know.

Challengers will receive an email from me on Day #2 with links to every recipe I have created over the last three years, as well as a grocery shopping list.

5) There will be accountability. While I can't force you, I will strongly encourage you to share throughout the Challenge, knowing that if you choose to do so that you are in a safe space. We share WINs and WOWs each day, which is always a good time. This Challenge is a place where we celebrate each other A LOT, and where we learn to celebrate ourselves A LOT, too.

6) There will be Activities to complete each day. Again, while I can't force you, I will strongly encourage you to participate in the Activities that I email out every day. These Activities will stretch you and give you a space to grow, shedding the shackles that bind so many of us when it comes to our self-talk and the choices we make surrounding food. While I won't make you share, if you choose to, know that it is a safe space to do so. These Activities aren't just about how to live a NSNF life, but we also get deep into the mental aspect of why we sometimes turn to food out of habit or emotions, how we can pull our triggers out of the dark and face them head on, and how we can not only learn why we do what we do, but who we are at our core, too. This Challenge will challenge you. That I can guarantee! Want to see what the Activity topics are? Click HERE. These Activities are sent to Challengers each morning in my daily email.

7) You will receive a DEEP DIVE video from me each day. There is info I will share in these videos that will expand on the Activity and will contain a lot of teachings and takeaways. These will be longer because they will contain info to aid in your transformation. 

By watching my daily DEEP DIVE videos and doing the daily Activities, you will see massive transformation in these 30 days.

IMPORTANT: My videos will be added to a Google Drive folder each day. You will have access to them at any time during and after the Challenge.

8) We have a "The More The Merrier" mentality. If you are looking for a small, intimate group, this is not the Challenge for you. I am on a mission to build a strong Community of Support because living a NSNF life isn't easy. I 100% believe that we need to be surrounded by phenomenal humans who understand what we are going through - the ups and the downs - and because of that, I don't limit the group's size.

If you feel called to commit to the Challenge, you are welcome to join us until the cutoff date (the day before the Challenge starts). By doing so, you will see how amazing this Community is. The level of support and encouragement is amazing, and turning someone away who wants to be a part of that isn't how I have chosen to craft this Challenge. 

9) This group is VERY interactive. You may find the interactivity of this group overwhelming at times, but know that the level you choose to engage at is 100% UP TO YOU! I can share that the more engaged you stay, the better we can support, uplift, and encourage you. However, if you are more comfortable being an observer or only piping in every now and then, this is still a great place for you and you will still get a lot out of it. If you are having a hard time keeping up with the Activities or the interactivity, don't worry - we will give you tips and tools along the way to be able to do so.

10) We will use Marco Polo (MP), a video messaging app, to communicate throughout the Challenge. Because people can get overwhelmed easily with this app when they feel like they are "behind" listening to other people's videos, I am going to ask that you keep your MPs short and sweet. Less than 5 minutes is a good time frame to keep in mind - set a timer on your phone if you need to. When every MP gets over 5 minutes long, they become a chore to listen to, no matter how good the content. Keeping them short ensures people can watch and respond quickly.

If you are usually a long-winded story-teller, please know that I may kindly ask you privately to shorten your videos. It's not that we don't want to hear what you have to say, but we want the group to remain as interactive as possible, and I've found over the years of using MP that, in a larger group, it's best if the videos are short and sweet. Thank you in advance for your agreement to that.

If you know your schedule won't allow for you to watch all of the Marco Polos left by other Challengers, commit before you join to at least watching the DEEP DIVE videos I share in my daily emails that get sent out each morning.

(If you know you want to join this Challenge, please download the Marco Polo app. It will try to get you to subscribe or pay the yearly or monthly fee - YOU DON'T HAVE TO! It's free to download and use, but there is a paid version (in-app purchases) it will prompt you to get. Don't get that unless you absolutely want it for yourself. Everything we do inside that app can be done with the free version.)

I will send out the link to join this Challenge's Marco Polo group on Day #1 of the Challenge via email.

IMPORTANT: You do not HAVE to use Marco Polo to be a part of this Challenge. It is one of several options you can choose from to communicate inside the Challenge community. Using MP is not mandatory.

11) We will also use Facebook Messenger to communicate with each other. As we get everyone finalized on who is for sure in this round, one of the Day #1 Activities will be to join the Facebook Messenger group I create. That group can be used throughout the day for simple questions, check ins, questions... anything! I will post the link to that day's video inside the Messenger group, and we will share WINs and WOWs each day.

I will send out the link to join this Challenge's Messenger group on Day #1 of the Challenge via email.

IMPORTANT: You do not HAVE to use Messenger to be a part of this Challenge. It is one of several options you can choose from to communicate inside the Challenge community. Using Messenger is not mandatory.

12) Communication times will vary. Because we will have people in different time zones all around the world, it's tricky to set a particular time when to message and when not to message. I know we have a few people in opposite time zones as me (I'm CST), and we want everyone to feel like they can communicate at a time that's convenient for them. Here's my suggestion - you can mute both the Messenger group and MP so they don't ding your phone. If the dings get to be too much or at a time that isn't convenient for you, please choose to mute it vs. leaving the group or not participating. If you have questions and need to know how to do both, let me know.

13) Because February's calendar doesn't have 30 days, we are adjusting the typical Challenge calendar to accommodate that. The February 2025 Challenge officially starts on Friday, January 31st and ends on Saturday, March 1st.

I have run these Challenges each month since May of 2022. We have a lot of people who have been with me for numerous Challenges.

My philosophy is "Come for the guidance and the tools. Stay for the support and the community." If that sounds like something you'd like to be a part of, then this is the Challenge for you!

14) Joining the Challenge is easy. Simply click on the JOIN THE I CHOOSE ME No Sugar | No Flour CHALLENGE section below to join. Your payment is confirmation that you are 100% in. Please pay before the start of the Challenge to be included. Once your payment is made, I will add you to this month's official list of Challengers.

IMPORTANT: Once you register, there are no refunds. Please make sure you have read through all of these details thoroughly. By choosing to register, you agree to the no refund policy.

15) Then what? What happens after you register? You will get an email sent with further instructions right after you register. It will come from my email address - hello@deannaley.com. It might go to spam so check there if you don't see it in your inbox. Please save that email address and my name as an email contact so you can be assured to not miss a single email from me.

Challengers who register before the start date of January 31st will receive their first email from me THE DAY BEFORE the Challenge begins (on Thursday, January 30th at 2pm US Central Standard Timezone).

It will be titled "Readying for Day #1 - February's I CHOOSE ME No Sugar | No Flour CHALLENGE". That email contains important info and will give you details on what to expect on Day #1.

It is each Challenger's personal responsibility to make sure they are looking for that email (and all the others that will be sent throughout the Challenge), saving my contact information, and preparing themselves - mind, body, and soul - for the amazing journey to come.

If you run into issues, have concerns, or have any questions whatsoever, please don't hesitate to contact me at hello@deannaley.com or by sending me a message HERE.

IMPORTANT: The last day to join this Challenge round is Thursday, January 30th, 2025.

In closing, it's okay to feel a bit of fear and anxiety. Anything new is scary. Putting yourself out there and being vulnerable is uncomfortable. We all have the same thoughts and feelings. 

This might be the biggest thing you've done to love on yourself - putting YOU FIRST - in a very long time. ...and there's nothing wrong with that. 

You are on a journey to becoming your REAL You and now have an army of people behind you to support you.

We are here to cheerlead you, support you, encourage you and remind you of who you are and who you want to become. You can do this. Just like you are in full control over what you put in your mouth, you are in full control of how you spend the month. You've got this!

Are you with me?!?

ARE YOU READY TO CHOOSE YOU?!?

Let's do this, ladies!

#TogetherIsAmazing

Deanna Ley